Persona 2
A graduate student in Urbana-Champaign looking to find an apartment.
Task
Search for an apartment that is for rent.
Will the user achieve the right outcome?
Ans: Yes
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Will the user notice that the correct action is available to them?
Ans: No. The search textbox is not what a regular user expects. It’s located on the left top part of the website with font smaller than the content font and very cold color, both of which are hard for user to spot the search box immediately. The “apt/housing” link is one of the several categories that have been placed on the home page. It would be easy to spot this subcategory after the Housing headline has been spot. The problem is Housing headline is hard to spot due to the small font size(slightly greater than the link font) and the same color as links. It’s better to change a different color to separate the category headline from its sub-links.
Will the user associate the correct action with the outcome they expect to achieve?
Ans: Yes.
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If the correct action is performed; will the user see that progress is being made towards their intended outcome?
Ans: Yes. Once user finds the search box then other actions follow in sync. Once user finds the “for sale” link then user will click it and find required page.
Steps
From Activity diagram is basically the same as diagram 1. we can see that there is approximately 4 steps involved for the user to achieve the desired search page and there are basically two ways (using search box and using “apt/housing ” link) for the user to reach the end goal. Both ways currently take 4 steps from the user.